About WPMCA

The Wisconsin Petroleum Marketers & Convenience Store Association represents over 2,000 independent petroleum marketers, convenience store owners, truck stop and travel plaza operators, automotive oil change outlets and other automotive service providers throughout Wisconsin. The members of the Wisconsin Petroleum Marketers & Convenience Store Association sell over 80 percent of the motor fuel and nearly all of the farm fuel and heating oil sold in the state.

Established in 1926 as the Wisconsin Independent Oil Jobbers Association, the WPMCA has worked for fair and reasonable regulations from the government, and fair competition with suppliers. The addition of convenience stores to our Association membership gave us further opportunity to expand both our base and influence.

Although our name has changed four times over 80 years, the goals remain largely the same: The Wisconsin Petroleum Marketers & Convenience Store Association is dedicated to informing our members on issues relevant to our industry and educating policy makers at the state and federal levels about our industry's needs.

With more than 500 independent businesses as members, the WPMCA comprises a professional network that promotes a reasonable and profitable business climate for the petroleum and related industries in Wisconsin.

We are proud that we employ more than 10,000 people, operate more than 2,000 stations and stores and account for more than one-half the entire volume of motor fuel and nearly all the home heating oil sold in Wisconsin.

The Wisconsin Petroleum Marketers & Convenience Store Association is dedicated to:

Sharing useful information and experiences that further our interests and help our businesses thrive;
Reinforcing the importance of independent businesses in the social and economic fabric of our communities;
Educating policy makers at the state and federal levels about our industry's needs on issues like the Unfair Sales Act Motor fuel tax, tobacco tax, the Wisconsin Petroleum Environmental Cleanup Fund, heating oil and boutique fuels.

We believe in promoting our agenda continuously to achieve reasonable legislation and regulations at both the state and federal levels.